The Kraft Heinz Company (NASDAQ: KHC) disclosed that it has partnered with Pulpex to create a paper-based, renewable, and recyclable bottle made from 100 percent sustainably sourced wood pulp. HEINZ is the first sauce brand to test the possibilities of Pulpex’s sustainable paper bottle packing for its range of world-famous condiments, using its iconic ketchup bottle as a test case.
This collaboration is the next step in The Kraft Heinz Company’s journey to lower its environmental footprint. It advances the Company’s sustainable packaging goals by aligning with its 2025 aim of making all packaging worldwide recyclable, reused, or compostable. It’s also a breakthrough that will enable Kraft Heinz to attain net-zero greenhouse gas emissions by 2050.
HEINZ and Pulpex are working on a prototype to see how the innovative technology could be utilized in the future for HEINZ Tomato Ketchup bottles and other packaging types. On a bottle-by-bottle basis, Pulpex bottles have a lower carbon footprint than glass and plastic, according to current data. They should also be widely and easily recyclable in paper waste streams once they’ve been used.
Furthermore, the next step in the process will be prototype testing to determine performance before consumer testing and launching the bottle. HEINZ is planning to launch this bottle to market and be the first sauce brand to give consumers this choice in their buying decisions. It is excited to keep looking for more environmentally friendly packaging for its cherished and renowned brands.
On the other hand, Pulpex is happy to partner with HEINZ to introduce its patented packaging technology to such a well-known food brand, and it is excited about the possibilities of this partnership. Pulpex believed that the potential for paper-based packaging is enormous, and it’s excellent news for everyone such as consumers and the environment when worldwide household names like HEINZ adopt this type of creative technology.