Dada Group (NASDAQ: DADA) disclosed that JD Daojia (JDDJ) and Perfect Diary have collaborated to advertise the digital revolution of physical stores and offer Chinese consumers convenient one-hour shopping services of famous Chinese brand cosmetics products. JD Daojia (JDDJ) has earned a reputation as a retail platform of DADA.
On the other hand, Perfect Diary has earned a reputation as a top color cosmetics brand in China under Yatsen Holding Limited (NYSE: YSG). As per the partnership, JDDJ and Perfect have joined forces to serve in products management, digital marketing, targeted user operations, and order fulfillment enhancement with a broad omnichannel retail solution.
Furthermore, after the collaboration between two firms when Chinese consumers order via the JDDJ platform, beauty products are shipped to them from the nearest Perfect Diary store within one hour by Dada’s delivery riders. As of now, more than 160 Perfect Diary stores have been introduced on JDDJ, including hundreds of counties and cities in China.
In addition to this, as per the report by CBN Business Data Center, the size of China’s beauty market is likely to surpass RMB 360 billion yuan in 2021. Currently, more than 3,400 beauty stores have been introduced on JDDJ. The platform has also started close collaborations with various trendy Chinese beauty brands.
Moreover, as per the collaboration of Dada with JD, Perfect Diary stores will be available on JD.com. The three parties mutually strengthen Perfect Diary’s omnichannel strategy and create an advanced model of on-demand retail for cosmetics brands.