comScore, Inc. (NASDAQ: SCOR) disclosed Monday that it has inked a deal with Fort Myers Broadcasting Company with local TV measurement currency of comScore across their Southwest Florida television stations, including WINK-TV (CBS). The WINK-TV of Fort Myers is the first television station that was launched back in 1954.
SCOR has more than 10 years of experience assessing television viewing figures from return path devices across tens of millions of homes in all the local markets. It is also a prominent leader in an instrumenting change in TV measurement.
Shares of comScore went up 3.83% during the pre-market trading session of Monday. In the past 52-weeks of the trading session, the firm share has fluctuated between the 52-week low range of $1.80 and a high range of $4.50. Looking at its liquidity, it has ROA, ROE, and ROI of -7.00%, -20.20%, and -5.10%. The firm market capitalization has stayed high, reached $270.85 million at the time of writing.
The executive VP of comScore disclosed that the firm aimed to invest in and assist local broadcasters and their clients. The firm is delighted to collaborate with Fort Myers Broadcasting Company. The pioneering methodology of SCOR utilizes 24/7/365 viewing the data from one of every two homes in the Ft. Myers market, and that huge imprint is particularly important in a fast-growing and evolving market.