ComScore, Inc. (NASDAQ: SCOR) and SHINEZ.co both entered into a multi-year agreement. In accordance with the multi-year pact, SHINEZ.io will be able to access ComScore Media Metrix Multi-Platform to run more in-depth insight of viewers' behavior and media utilization across desktop and mobile devices and allow more appropriate marketing opportunities.
SHINEZ.co has gained recognition as a storytelling platform that delivers interesting and appealing stories throughout social media and the open web. On the other hand, ComScore is the prominent collaborator for organizing, managing, and assessing media across different platforms.
Shares of ComScore, Inc. (NASDAQ: SCOR) tumbled 0.76% at $3.92 during the trading session of Tuesday at the time of writing. SCOR has recorded the day low range of $3.82 and a high range of $4.09. In the past 52-weeks of trading, the share of SCORE wavered between its 52-week low and high range of $1.80 and $4.50, respectively. It has a total market capitalization of $288.11 million at the time of writing.
The Media Metrix Multi-Platform of SCOR offers a unique perspective of total viewers' behavior across desktops, mobile phones, and tablets. Media Metrix Multi-Platform provides complete, individual-level broadcasting throughout all devices and screens on all forms of digital material. It also offers performance indicators such as individual visitors, reach, time devoted, and cross-visitation.
Due to the ongoing pandemic, the usage rate of media is continuously increasing, and it is now more important than anything else to get information about the behavioral pattern of the viewers. ComScore is looking ahead to collaborate with SHINEZ.io for digital audience gauge. The firm is confident that the deep understandings will influence a better awareness of online behavior to assist SHINEZ.io in their objective to facilitate content creators.