Amazon.com, Inc. (NASDAQ: AMZN) disclosed that its Amazon Web Services, Inc. (AWS) has joined hands with Maple Leaf Sports & Entertainment (MLSE). Both the companies are transforming together to change how some of Canada’s reputable sports franchises Toronto Maple Leafs, Toronto Raptors, Toronto Football Club (FC), and Toronto Argonauts make and provide extraordinary sports moments and improved fan engagement.
MLSE has chosen Amazon Web Services (AWS) as its official cloud provider and provider of AI, machine learning (ML), and deep learning cloud services. MLSE will employ AWS's full range of cloud services, which includes machine learning, advanced analytics, compute, database, and storage services to assist their teams and business lines.
MLSE intends to provide fresh AWS-powered data to its members to improve the quality of their gameplay. MLSE will be able to process and analyze video footage from cameras set up at team training facilities and game venues in real-time using Amazon Rekognition and Amazon Kinesis which is AWS's service for easily collecting, processing, and analyzing video and data streams in real-time.
Furthermore, MLSE will also develop new technology for sports fans. It will leverage AWS's vast range of cloud services to provide fans with enhanced and unparalleled experiences in the field, at home, and in the metaverse. MLSE's proposed "Game within the Game" digital experience will be powered by augmented reality (AR) and virtual reality (VR) technologies, as well as Amazon Kinesis.
Additionally, MLSE hopes to foster a stronger feeling of community through tools like Digital Arena also known as "Game Time" on the MLSE teams' mobile apps. Fans may share and engage with other fans, alumni, and team mascots through the platform's dynamic second-screen experience. A virtual t-shirt toss, and trivia game are also included in the event, enabling fans to interact with one another.