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Friday, March 31, 2023

Krispy (NASDAQ: DNUT) Announces Partnership with TWIX

Krispy Kreme, Inc. (NASDAQ: DNUT) confirmed its partnership with TWIX for the first time to create three all-new caramel, cookie, crunchy doughnuts, including stuffing an entire TWIX Cookie Bar inside a delicious Krispy Kreme doughnut. Doughnut and candy bar fans can enjoy the memorable experience of Krispy Kreme doughnuts prepared, frosted, and filled with TWIX Bars beginning Feb. 21 at selected Krispy Kreme stores in the United States for a limited time.

Krispy Kreme doughnuts made, garnished, and loaded with TWIX Bars includes

  • Caramel Cookie Crunch Bar Doughnut filled with a TWIX Cookie Bar
  • Caramel Cookie Crunch Original Filled Doughnut topped with TWIX Cookie Bar pieces
  • Mini Caramel Cookie Doughnut topped with TWIX Cookie Bar pieces

Individual standard-sized doughnuts and a custom dozen including four Caramel Cookie Crunch Bar Doughnuts loaded with a TWIX Bar, four Caramel Cookie Crunch Original Stuffed Doughnuts garnished with TWIX Bar bits, and four Original Glazed Doughnuts are available for order.

Furthermore, four Mini Strawberry Blended with Sprinkles Doughnuts, four Mini Chocolate Iced Doughnuts, and four Mini Original Glazed Doughnuts are included in a box of 16 Mini Caramel Cookie Doughnuts garnished with TWIX Bar pieces.

Krispy Kreme’s Chief Marketing Officer commented that the firm is always seeking new ways to serve its fans with an amazing doughnut experience, therefore for the first time, it has teamed with another legendary brand, TWIX. Both firms made mini and fun-size TWIX Bar doughnuts and then went one step further by creating a bar-shaped doughnut with a full-size TWIX Bar in the middle.

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