Bragg Gaming Group Inc. (NASDAQ: BRAG) disclosed that it has decided to grow its reach in the UK and for that purpose the company has decided to go live with Novibet. The collaboration with Novibet has also provided ORYX’s content to Novibet’s players in Greece where the operator holds a prominent position with additional structured markets soon to follow later this year.
As per the partnership with Novibet, exclusive titles from GAMOMAT and Peter & Sons, as well as games designed by ORYX’s in-house studio can now be available to Novibet’s UK customers. Egyptian Magic, the debut title from soon-to-be-released studio Atomic Slot Lab, supported by Bragg, will also be made accessible to local players.
Furthermore, ORYX was granted a UK license in November, allowing it to offer its content to prominent companies in the huge and well-established market. According to H2 Gambling Capital, the total addressable market (TAM) for the online casino business in the UK in 2022 will be around the US $5.9 billion (£4.4 billion), establishing it the world’s largest licensed iGaming market.
Additionally, Bragg stated that the organization is excited to bring its content to a new generation of fans in the United Kingdom, a market with a lot of potential and room for growth. Its expanded agreement with Novibet connects its player-favorite content even more closely with this prominent iGaming operator, and it is looking forward to expanding its partnership in 2022 by debuting in new territories.