Electronic Arts Inc. (NASDAQ: EA) has finalized the buying of Playdemic, Ltd. for $1.4 billion in cash. Playdemic has earned a reputation as a premier mobile gaming firm famous for its award-winning game Golf Clash that enables players around the globe to compete with each other in real-time.
The Electronic Arts portfolio now covers more than 18 top mobile live services across fast-growing genres, including lifestyle, casual, sports, and mid-core games with the addition of Playdemic. The Playdemic’s successful track record of creating advanced gameplay and strong live services merged with Electronic Arts’ industry-leading IP in sports and beyond, creates thrilling growth opportunities.
Furthermore, this buying is another step in Electronic Arts’ strategy of continued leadership in sports and mobile expansion as mobile continues to be the world’s biggest and fastest expanding gaming platform. The addition of the amazing Playdemic team not only expands the strength of its mobile teams globally but also continues its growth and investment in U.K.-based talent.
Additionally, this acquisition is part of Electronic Arts’ mobile growth strategy aimed at offering new interactive entertainment for its network of nearly half a billion players around the globe. EA is excited to bring advanced mobile games to its diverse audience.