Twitter, Inc. (NYSE: TWTR) has launched a new subscription product for its users called Twitter Blue. The new subscription product will allow the paid users to edit their tweets before posting and also enable users to change the color theme of the app. The subscription product will be initially launched for users in Canada and Australia.
Twitter Blue is the first subscription offering of the TWTR. This the substantial step of the social media firm as it works to secure a new reliable source of revenue and grow beyond its key business of selling advertising on the platform. Software engineer Jane Manchun Wong presented the details of the new feature earlier month.
Furthermore, enthusiastic Twitter users, who for years have wanted an "edit" button to fix typos in their tweets, will now be allowed to set a timer of up to 30 seconds. This will give them a window to click an "undo" button and edit tweets before they are forwarded. Shares of Twitter surged 2.13% as it gained +1.22 at the time of writing on Thursday’s session.
In addition to this, the new feature will also allow users to shape their saved tweets into bookmark folders, so they can easily find content later. Twitter also disclosed that the long threads of multiple tweets will be simpler to read via a new "reader mode" on the service. It has been disclosed that Twitter Blue will cost C$3.49 ($2.90) or A$4.49 ($3.48) per month in Canada and Australia, respectively. Moreover, the service will cost $2.99 per month in the US, as per the app details in Apple's App Store.