McDonald’s Corporation (NYSE: MCD) is planning to divest part of its digital startup Dynamic Yield. MCD has purchased Dynamic Yield Ltd two years ago. It was recognized as the Israeli artificial intelligence startup which McDonald has acquired to enhance its online advertising attempts.

Dynamic Yield is handling its business independently and is engaged in customizing the experience of McDonald’s customers by modifying the new offerings in accordance with the time of day, weather conditions, customer traffic flow, and contemporary picks on the Drive-Thru menu displays of McDonald.

Shares of McDonald (NYSE: MCD) has lost -4.81 on Friday’s trading session. The firm has reported a trading volume of 5.33 million as compared to the average volume of 3.18 million per share. McDonald's has a total market capitalization of $155.91 billion at the time of writing.

McDonald's stated that the technology of the startup was utilized by many markets. The firm added that it is continuing to use more. The AI startup is working with more than 300 brands internationally. Its clients include Lacoste and IKEA. McDonald’s Corporation disclosed that it is intending to divest only that part of the startup which is engaged with other companies. MCD has not set the timing of the deal.

Furthermore, the CEO of Dynamic Yield commented: “The possibility of the divestiture of the non-McDonald's part of our business has been considered from the very beginning and now feels like the appropriate time to discover that likelihood.”