36Kr Holdings Inc. (NASDAQ: KRKR) disclosed that it has inked a strategic collaboration agreement with Xinhuanet.com. After entering into the strategic collaboration deal both the firms will strive to enhance the New Economy growth-centered business content authoring and service delivery in China.

The main aim of both firms is to boost the content offering in China. As per the four-year agreement, KRKR and Xinhuanet.com will draw on their strengths in brands, top talents as well as sophisticated technology and data competencies to mutually reveal a series of unique content offerings surrounding the expansion of the New Economy of China, nurture a content network to foster and maintain high-quality video content inventors, and discover marketing models for content creators.

Shares of 36Kr went up +3.72 during the trading session of Thursday. In the pre-market trading session of Friday, the firm’s share soared 4.48% at $3.500. In the past 52-weeks of the trading session, the firm share soared 46.29% from its 52-week low and plunged -60.59% from its 52-week high. 36Kr has a total market capitalization of $121.20 million at the time of writing.

Additionally, Xinhuanet.com and KRKR will collaborate to enable Chinese New Economy enterprises, venture associations, and region-centered innovation-based sectors. The partnership of 36Kr is the step forward to pursue its top-quality content strategy with its strong partners. It has also collaborated with Youku Tudou Inc to optimize content marketing since September 2020.