Paysafe Limited (NYSE: PSFE) confirmed that it has expanded its collaboration with the Ontario Lottery and Gaming Corporation (OLG) which is the Ontario government agency that conducts and manages gaming facilities, and OLG.ca internet gaming, including its digital sports platform PROLINE+.
The new OLG.ca affiliate program is driven by Income Access' affiliate software, which also manages the program. Income Access is Paysafe's marketing technology and services provider. Income Access, which was launched in Montreal in 2002, is the latest addition to OLG's long-standing collaboration with Paysafe. Since the online gaming brand's launch in January 2015, the company has managed payments for OLG.ca.
Furthermore, affiliates will also benefit from OLG.ca's strong brand awareness and brand equity in Ontario, as well as the fact that all of the company's profits are reinvested in the province. Marketing strategies across digital channels, TV, OOH, print media, and radio bolster the brand's substantial reach online and in-store.
Affiliates that join the OLG.ca program will be supported by Income Access' in-house team of Canadian affiliate managers, who have experience growing iGaming and state lottery affiliate channels in the United States. Affiliates will be able to launch data-driven affiliate campaigns across many channels, including offline, thanks to the OLG.ca affiliate program's integration with the Income Access platform, which has comprehensive tracking and reporting technologies.
Additionally, the debut of the OLG.ca affiliate program is a suitable milestone for Income Access' 20th anniversary in Montreal. Paysafe is thrilled to introduce the country's first provincial lottery and gaming affiliate program in cooperation with OLG.ca which is a renowned Ontarian brand, as a corporation with rich Canadian roots.