Paysafe Limited (NYSE: PSFE) revealed that it has joined forces with Bally’s Corporation (NYSE: BALY) which is a global casino-entertainment company with an expanding omnichannel presence of online sports betting and iGaming offerings. Paysafe has started the collaboration by simplifying player deposits for both the new Bally Bet online sportsbook for Arizona and the BallyCasino.com brand for New Jersey.
The Bally Bet online sportsbook in Arizona will enable players within the state to effortlessly deposit monies with the brand using their credit or debit card thanks to an interface with Paysafe's payment system. Sports bettors can gamble on a wide selection of sports markets after financing their Bally Bet account.
Furthermore, Paysafe's integrations with BallyCasino.com in New Jersey and Bally Bet in Arizona are set to be enhanced soon. It is expected that it will allow players to use the specialized iGaming payments provider's alternative payment options (APMs). For gamers who choose to bet online with cash, these include the Skrill USA digital wallet and the Paysafecash and Paysafecard eCash options.
Paysafe explained that the company is pleased with its new collaboration as the Bally's brand has played such an important role in the growth of American and global gaming for nearly 50 years. In the short term, Paysafe is looking forward to expediting payment acceptance and increasing client conversions for Bally's sports betting and iCasino brands in Arizona and New Jersey, while it expands the collaboration into new states over time.
Additionally, Bally's disclosed that as it expands its digital casino and wagering products across North America, it recognizes the importance of working with a reputable payment processor. This collaboration with Paysafe is a significant step toward improving client satisfaction for all its clients.