Nielsen Holdings Plc (NYSE: NLSN) disclosed that it has inked a multi-year agreement with Meredith Corporation (NYSE: MDP). The agreement covers a wide spectrum of audience measurement and analytical services across all Meredith's local stations, plus Nielsen Scarborough.
The ability of Nielsen to deliver the verified viewing and consumption data will further assist with its firm-wide commitment to better serve local and national advertising clients. Meredith is thrilled to enter into a long-term relationship with Nielsen. The blend of Nielsen's Local TV panels plus return path data enables Meredith's clients to enable and measure local media buys with confidence.
Furthermore, Meredith will continue to become a leader for local advertisers in search of groundbreaking solutions for achieving key audiences. The firm relationship with Meredith will influence Nielsen's unique suite of measurement services to set up a cross-platform currency to advance its commercial strategies.
Moreover, Nielsen informs broadcasting across devices and is the only measurement firm to provide direct person measurement, all-encompassing of incremental out-of-home (OOH) audiences in select markets through your Nielsen's patented Portable People Meter (PPM).
Additionally, Nielsen Scarborough will deliver in-depth consumer behavior data on more than 2,000 categories about local shopping, product buying, lifestyle, and media usage to give Meredith a full picture of the local market consumer.