IZEA Worldwide, Inc. (NASDAQ: IZEA) revealed that it was recently granted an annual contract for influencer marketing services by a Fortune 500 Home Furnishing Manufacturer in December 2021. The mid-six figure award highlights the largest annual commitment IZEA has secured since the beginning of the relationship. The program will be completed over the course of 2022.
IZEA says that over the last two years, it has witnessed a shift in how many of its consumers choose to interact with the company. Annual influencer marketing initiatives are becoming more expensive, and brands are preferring IZEA to develop, implement, and measure their entire program.
Furthermore, the company thinks that influencer marketing is evolving from a campaign-based spot implementation to a strategic everlasting investment, allowing it to become a trustworthy friend capable of delivering multiplying value for its clients over time.
Moreover, IZEA continued to see strong pipeline development in Q4 of 2021, with many customers offering early signs of an increase in the spend in 2022. In addition, IZEA is intending to release Q4 bookings on Monday, January 10th.
IZEA has introduced the industry’s first-ever influencer marketing platform in 2006 and has since enabled nearly 4 million transactions between online buyers and sellers. Leading brands and agencies joined hands with IZEA to improve digital engagement, expand brand voice, scale content production, and bring a measurable return on investment.