Vinco Ventures, Inc. (NASDAQ: BBIG) shares soared 327.27% during the trading session of Thursday. The strong performance of the company has highlighted the positive reaction of the investors. The firm disclosed that it has finalized the Plan of Merger Agreement with ZASH Global Media and Entertainment Corp. This deal will speed up the growth in live-streaming content.

ZASH will bring the three of the most influential and innovative leaders in the entertainment industry today as it is directed by Ted Farnsworth, TikTok and Triller innovator, User Generated Content (UGC) expert Jaeson Ma, and social monetization expert Vincent Butta. The firm is endeavoring to build a “Virtual Hollywood” by investing and acquiring content-focused technology firms.

Share of Vinco Ventures, Inc. (NASDAQ: BBIG) soared 327.27% at $6.69 during the trading session of Thursday. It has recorded a trading volume of 154.54 million as compared to the average volume of 224.95K. In the past 52-weeks of trading, this company’s share has fluctuated between the low range of $1.11 and the high range of $5.20. BBIG has a total market capitalization of $23.47 Million.

ZASH offer state-of-the-art analytics and distribution technology to its content partners & producers to guarantee that user sees the right content at the right time in the right place. This merger has proven the ability of the companies to measure their production and creative services to satisfy their increasing content creation and distribution needs. The demand for premium content is continuously increasing. Everything has transformed to the online platform and in simpler words, we all live in the digital world.