Entercom Communications Corp. (NYSE: ETM) has disclosed that it has signed a content agreement with Locked On Podcast Network. Locked On Podcast is the daily local sports podcast network which was not long ago bought by TEGNA, Inc. (NYSE: TGNA).
This agreement with Podcast Network is the fourth deal of Entercom and it showed the commitment of the firm towards its customers. The firm is continuously striving to reinforce its position and this deal will allow Entercom to strengthen its position in sports audio.
Entercom has recently signed an agreement with FanDuel. FanDuel is recognized as the prominent online sports and entertainment firm, which is now the official sportsbook affiliate of Entercom. Furthermore, it has also bought QL Gaming Group and not long ago has introduced the BetQL Audio Network, which includes sports betting programming across the broad portfolio of prominent sports stations of Entercom.
Locked On's wide collection of professional and college sports podcasts, featuring leading commentary from local experts, industry-renowned journalists, reporters, and insiders, will now be heard on RADIO.COM, as part of the collaboration. It is the fastest-growing digital audio network in the country. Moreover, it will be made accessible to the 40 million monthly users of the platform.
This partnership will provide various other benefits such as new content including co-produced and co-branded podcasts will be created by the partnership, a regular sports news podcast featuring guests from leading RADIO.COM sports stations and local Locked On experts, and two one-hour weekly programs produced by Locked On, available on Entercom radio stations and RADIO.COM.