E2open Parent Holdings, Inc. (NYSE: ETWO) disclosed Thursday that it has joined forces with BluJay Solutions. E2open revealed that it has bought BluJay Solutions at a cash price of nearly $1.7 billion. This price is based on the price of Class A Common Stock of E2open on May 25, 2021 market close.

BluJay has gained recognition as a combined SaaS platform with complete solutions for Shippers, Logistics Service Providers (LSPs), and Freight Forwarders. BluJay offers a vigorous suite of logistics implementation applications and a broad trade network of over 50k contributors helping over 5,700 customers all around the globe.

Acquisition Benefits

This acquisition has attractive advantages for the firm as it will speed up the future organic growth of the firm. The buying of BluJay will substantially grow the supply chain execution capabilities of E2open, particularly in transportation management. In addition to this, BluJay also offers the firm a highly balancing global trade management platform that includes customs declaration and filing to E2open’s strong abilities and tariffs.

Moreover, it will also broaden the reach of ETWO all around the world.  BluJay’s go-to-market strategy highlights new client attainment. E2open’s go-to-market has generally observant of cross-selling and upselling products to current customers. This acquisition will also enhance the leading supply chain network of ETWO.

This acquisition also provides financial benefits to both firms. The merged firm will provide pro forma organic revenue growth greater than 10% in the fiscal year 2023. E2open is also anticipating mid-teens FCF per share addition on a pro forma basis over the next 12 months. Moreover, $20 million of predictable run-rate cost savings, indicating 5% of merged firm costs.