Camping World Holdings, Inc. (NYSE: CWH) disclosed that it has joined forces with Authentic Brands Group to introduce a new line of towable and motorized RVs by the iconic outdoor brand, Eddie Bauer. Eddie Bauer has earned recognition as a prominent leader in outdoor gear and apparel for over a century.
The company feels that this new range will improve the outdoor experience for the next generation of RVers because the Eddie Bauer brand is linked with motivating, motivating, and helping people to live their journey. As consumers actively seek affordability with superior choices for their RV and outdoor lives, the Eddie Bauer Edition RV collection will only be in the United States and will include the latest fashion trends and advancements.
Furthermore, the Eddie Bauer Edition recreational vehicles will be accessible online at CampingWorld.com, GanderRV.com, and retail locations around the country for a Q3 product launch. Several varieties of towable ultra-light travel trailers, full-size travel trailers, mid-profile fifth wheels, and Class A/B/C motorized vehicles will be available.
Additionally, Camping World has earned the rights to commercialize a variety of Eddie Bauer branded items with the help of its retail stores and websites. Moreover, the product range includes outdoor gear, apparel, outerwear, camping accessories, outdoor furniture, bedding, and pet accessories.