Bragg Gaming Group Inc. (NASDAQ: BRAG) disclosed that it has been striving for many years to expand its reach and now the company has added its content to several casino brands operated by SkillOnNet in the market. The company has announced a partnership with SkillOnNet Casino Brands in the UK.
This collaboration with SkillOnNet is the latest agreement of the company as it has been striving rapidly to establish a presence in the UK iGaming market after receipt of its supplier license from the Gambling Commission in November. Earlier, ORYX Gaming has launched its content in the UK for the first time after going live with 888casino.
Furthermore, after a successful combination, games developed by ORYX’s in-house studio as well as exclusive content from GAMOMAT and Peter & Sons, are available on an array of casino brands backed by SkillOnNet. It includes PlayOJO, PlayMillion, Slingo.com, SpinGenie, and ZebraWins.
Additionally, SkillOnNet also has licenses in several key European markets, including Portugal, Spain, Sweden, Denmark, Germany, and Malta other than the UK. Bragg is anticipating that its global market expansion projects will grow its TAM six-fold in 2022 to more than US$18 billion, of which the UK market will account for just under one-third.
ORYX plans to further grow its reach in the United Kingdom in 2022, as the market's significant potential and market prospects. According to H2 Gambling Capital, the total addressable market (TAM) for the UK's online casino business in 2021 will be over US$5.5 billion (£4.1 billion).