American Express Company (NYSE: AXP) disclosed that its 12th annual Small Business Saturday is scheduled to take place on November 27th. The previous year is challenging for small businesses in the country due to the pandemic. It is important to support the small businesses which are contributing to the country’s economy.

Small Business Saturday offers an opportunity to small businesses to connect with their local community and remind them to get out and Shop Small all holiday season. The American Express Shop Small Impact survey disclosed that more than half (56%) of small businesses surveyed confirmed that this year’s Small Business Saturday is more important than ever for their business and 78% say holiday sales will influence their ability to keep their doors open in 2022.

On the other hand, 80% of consumers surveyed disclosed that they are probably to Shop Small this holiday season. Moreover, small business owners can utilize American Express’ Shop Small Studio free of charge downloadable posters, social media posts, and more to help them gain attention for their business and support their communities.

Furthermore, AXP disclosed that enthusiasm is increasing among consumers and small businesses before the holidays. Moreover, 63% of small business owners surveyed disclosed that they are preparing for a bigger holiday shopping season than last year despite supply chain scarcities and other challenges due to the pandemic.

Additionally, AXP is gathering consumers to help provide a strong holiday season for small businesses in communities across the country. It’s so crucial to support its favorite small businesses not only on Small Business Saturday but during the holiday season and all year long.