Shares of Pearson plc (NYSE: PSO) surged 20% at the time of writing on Friday after Apollo Global Management Inc. (NYSE: APO) disclosed that it is considering a possible cash offer for Pearson Plc. Pearson Plc is known for being a London-based education and publishing corporation that has been experiencing a lengthy and arduous recovery.

Pearson has been fighting a downturn in its traditional college publishing business. Andy Bird, a former Walt Disney executive who joined the company in October 2020, has emphasized direct-to-consumer digital potential by introducing a new app called Pearson+.

Meanwhile, Cevian Capital AB, Europe's largest activist investor, has been steadily increasing its interest in Pearson since June 2020. According to a company filing, it holds 10.2 percent of the company. As a result, it is Pearson's biggest shareholder. This gives Cevian the right to reject any approach from Apollo because U.K. takeover regulations demand 90 percent shareholder agreement for any delisting.

Furthermore, Apollo stated that there was no certainty that an offer would be made or on what terms it would be made. Within 28 days, the corporation must either disclose a solid intention to make an offer or declare that it will not make one. Shares of Apollo went up 1.22% at the time of writing on Friday after the news.