Adobe Inc. (NASDAQ: ADBE) has joined hands with BMW Group (BMWYY) as part of the digital transformation of its sales and marketing division. Customers will have a seamless online and offline experience with BMW Group, which will include customized vehicles, doorstep delivery, and tailored post-purchase services.
BMW Group includes BMW, Rolls-Royce, MINI, and BMW Motorrad. Its goal is to provide its customers with the same superior service whether they interact with its businesses online or offline. It will use Adobe Experience Cloud to create tailored digital experiences as it works toward its goal of selling a quarter of its automobiles online within three years.
Furthermore, Adobe technology provides BMW Group with real-time data and insights, allowing it to provide individualized consumer experiences that foster trust and relevance. This is the best combination of Human Centricity and Tech Magic for it. On the other side, Adobe believes that BMW Group proves that it provides a premium experience across all interactions to the premium sector. Customers will be more trusting and loyal as a result of this. It is ecstatic to be a partner in the BMW Group’s digital transformation.
Additionally, BMW Group is leveraging Adobe Experience Cloud’s integrated capabilities to seamlessly connect physical retail and online shopping, resulting in well-targeted and linked customer experiences across all channels. A persistent focus on the handling of personal information is also part of this.
BMW Group also leverages Adobe Creative Cloud for Enterprise, as well as Adobe Acrobat and Adobe Acrobat Sign, in addition to Adobe Experience Cloud. With a wide range of creative applications at its disposal, BMW Group can produce high-quality content in large quantities to engage customers at every stage of their journey.