Binance which has earned recognition as the world’s largest cryptocurrency exchange by trading volume unveiled its intention to acquire more companies in non-crypto industries, CEO Changpeng Zhao revealed in an interview with the Financial Times. Binance, which already holds the title of being the world’s largest cryptocurrency exchange, is looking to acquire companies from traditional marketplaces to broaden crypto acceptance and grow its revenue.
Binance CEO Changpeng Zhao disclosed that Binance is intending to discover and invest in one or two targets in every economic sector and try to bring them into crypto. Previously, in February, the world’s largest cryptocurrency exchange has made an investment of $200 million in Forbes which is the U.S. publication aiming to list on the New York Stock Exchange.
#Binance is taking a $200 million stake in @Forbes.
“This is the first step into a marketplace that has really high potential when it comes to adoption of Web 3.0 based tools”https://t.co/mDIRMHC4dT
— Binance (@binance) February 10, 2022
Furthermore, these moves illustrate the cryptocurrency industry’s growing real-world power, which has seen Binance rise to a projected worth of $300 billion. Presently, Changpeng Zhao become the world’s 11th richest man. While crypto exchanges have already put their brands on stadiums and grabbed the attention at the Super Bowl, Binance’s acquisition of such a large interest in a traditional media organization like Forbes establishes the company as a major player in purchases and investments.
In addition, Binance has already experimented with buying assets and firms that aren’t directly related to its core business as it has purchased crypto analytics website CoinMarketCap in April 2020 and a majority interest in card-payment services company Swipe in late December 2021. Moreover, in terms of revenue increase, acquisition of traditional businesses outside of digital assets appears to be a good decision, as 90 percent of revenue is now derived from trading fees on its exchange.