Onion Global Limited (NYSE: OG) disclosed that during its 2022 New Year’s shopping festival it has been successful in earning RMB100 million in GMV. The company confirmed that the total number of orders surpassed 300,000 and the company has got more than 7 million views on O’Mall within the first 24 hours after the festival officially commenced on December 29, 2021.
The company disclosed that during its 2022 New Year’s Shopping Festival, it is satisfied with the operational outcomes. The Chinese New Year is an important celebration for the Chinese people and to celebrate the New Year the company has provided consumers with a one-stop, centralized purchasing experience based on the traditional Chinese New Year activities.
Furthermore, “New Year, New Shopping” was the subject of the New Year campaign, which was created to expressly respond to the spending demands of the impending Spring Festival. The pre-sale for the thirteen-day, one-stop internet promotion began on December 24, 2021, and the main sale took place between December 29, 2021, and January 6, 2022.
Shopping for the Spring Festival is one of China‘s most important traditions. It not only gives a wonderful opportunity to attract more consumers online but also helps to create a joyful and warm ambiance for users as the Spring Festival approaches. During this festival, the Company provided a large choice of fun and seasonal products to customers in a centralized and easy manner, making shopping a pleasurable experience.